Athletes in the U.S. suffer from 3.8 million sports-related concussions a year. In our January issue, we discussed the possibility of a helmet that could save football. The first part of the NFL/GE partnership will provide at least $30 million to develop better imaging equipment tailored toward detecting head trauma. The second half of the project sets aside $20 million an innovation challenge for new and improved safety equipment. The most promising ideas from the challenge would be financed and brought to market. The New York Times
